Gilded Social is a company that sells a device that can be connected to any TV, projector or display with an HDMI cable. Once connected to the Internet, the device allows the screen to display social media, personalized to the individual users.
Gilded Social is targeted at businesses that can use it as a tool to drive up online customer interaction with both the business and other customers. Gilded Social wanted a video that branded the product as new and innovative, and also had the display onscreen as much as possible. However, it’s very difficult to just sell a screen.
Few Among Many decided to focus on telling the story of our product users. The video follows the daily lives of people both on and off social media in order to brand Gilded Social as a way to digitally broadcast genuine human interaction.
Music by Jason Rostkowski